Nature's Market Intelligence Network

In the last several decades, our understanding of the plant world has changed substantially. Plants were once considered competing organisms, but are now understood to be connected through vast underground fungal networks. In fact, about 90% of land plants are in mutually-beneficial relationships with fungi, whose thread-like mycelia form a physical network that facilitates communication, sharing of nutrients, and even protection against intruders. Not only are different species of plants interconnected, they actually depend on each other to thrive.



The same is true for markets. We often think of market players only as competitors, but markets actually exist as an ecosystem not unlike the fungi-connected world of plants. This is the reason that we actively seek out partnerships in our pursuit of greater supply chain transparency. We have worked with animal feed industry magazines, governments, research institutes, and even other providers of market data. Glowlit is, after all, a network for information sharing, and so we measure our success based on our ability to move information across the industry.



For our university and non-profit partners we provide free open access to Glowlit Pro. Their work propels our entire industry forward by contributing to our collective understanding of animal feed. If you know of an organization that we should be working with, let us know. Perhaps even consider making the introduction. While it may seem counterintuitive in a world of limited resources, nature has a way of reminding us of the opportunity found in cooperation over competition.



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